Allure Hotel & Conference Centre, Ascend Hotel Collection

In Barrie, just off Highway 400 at the Essa Road exit and within walking distance of the city centre. Minutes from Kempenfelt Bay and close to attractions like Allandale Recreation Centre, Barrie Centennial Park and Splashon Water Park. Pet-friendly and positioned in the city’s business district — ideal for conference travelers and weekend explorers alike.

A conference hotel with 161 air-conditioned rooms that blend modern comfort and practical touches. Rooms feature microwaves, flat-screen TVs, coffee/tea makers and pillowtop beds with premium bedding; Executive Club rooms add a minibar and sofa bed while suites offer extra media options. Accessible via elevator and staffed 24/7 for convenience.

Dip into an indoor pool, unwind in the sauna, or hit the fitness center before heading out to nearby trails and the lake. Outdoor-friendly features include a picnic and barbecue area, plus free self-parking and on-site transfer services. Complimentary wireless internet keeps you connected while gift shops and wedding services add extra convenience.

Nine thousand square feet of event space with a conference centre and meeting rooms make this a strong conference choice. A 24-hour business center, express check-out and laundry/dry cleaning services support busy schedules, and on-site parking eases logistics.

On-site restaurant and bar serve local cuisine in a relaxed setting, with a lounge and terrace for evening drinks. A snack bar/deli offers grab-and-go options and to-go breakfasts are available daily from 6:00 AM to 11:00 AM for a fee.