Palazzo Guiderocchi  

Tucked in the heart of Ascoli Piceno’s historic center, this pet-friendly hotel sits steps from Piazza del Popolo and close to Piazza della Rinascita, Fontana La Nave di Cascella and the Museum of Modern Art Vittoria Colonna. Perfect base for exploring the old town and its winding streets.

Housed in a restored 15th–16th‑century noble palace, the hotel keeps high ceilings, wide corridors and big arched windows intact. Rooms (Superior, Deluxe, Junior Suite and Executive Junior Suite) are air‑conditioned and come with minibars, safes and desks. Expect classic stone arches, an inner courtyard and a cellar full of wine—historic bones with modern comforts.

Standout features include an on‑site restaurant, wine cellar and summer courtyard dining under 16th‑century arches. Complimentary wired and wireless internet, 24‑hour front desk, concierge and daily housekeeping keep things easy. Pets are allowed and self parking is available (charges may apply). Accessibility includes an elevator; babysitting and shuttle services are offered for a surcharge.

Conference hall and a meeting room (about 132 m²) for events. Complimentary wired and wireless internet and a 24‑hour front desk support business stays.

The restaurant serves creative takes on traditional Italian and Ascolian dishes alongside international cuisine. Dine in the cellar, sip at the bar/lounge or grab coffee in the café. A complimentary buffet breakfast is served daily (7:00–10:30), and 24‑hour room service is available.