21 Things To Do In Jacksonville When You Want To Escape The Crowds

Jacksonville is a city woven from centuries of history and boundless potential. Founded in 1822 and named for Andrew Jackson, it grew from a river crossing used by British settlers into a vital port shaping regional trade. After surviving the Great Fire of 1901, Jacksonville rebuilt itself into a hub of Prairie-style architecture and economic opportunity. The city’s growth was bolstered by its deep-water port and proximity to military installations, while tourism flourished along its 22 miles of Atlantic coastline.

Now home to nearly a million residents, Jacksonville offers a striking blend of urban energy, cultural diversity, and natural beauty. Downtown displays a modern skyline mirrored by the St. Johns River, while nearby historic neighborhoods like Riverside and Avondale reveal tree-shaded streets and architectural charm. The city’s identity pulses through its cultural venues—including art museums, vibrant festivals—and outdoor escapes like Big Talbot Island and the Jacksonville Zoo & Gardens.

Here are the things to do in Jacksonville, North Carolina that help you feel the place for what it really is.

1. Explore the Art of MarySusan Farmer

📍 Location: Jacksonville Public Library, 201 W College Ave, Jacksonville, NC 28540

MarySusan Farmer isn’t just an artist from Jacksonville—she’s one of the names you’ll hear when locals talk about the soul of their creative community. Her work blends rich color, bold energy, and an emotional honesty that’s hard to miss. You don’t just look at her paintings. You feel them.

Whether she’s working in oils or experimenting with texture, her pieces often reflect the landscapes and spirit of coastal North Carolina. You might catch themes of nature, movement, and personal reflection, all woven together in a style that feels entirely her own. It’s expressive without being loud. Thoughtful without trying too hard to be deep.

You can find her work at local galleries and community exhibits. And if you’re lucky, you might run into MarySusan herself. She’s known not just for her art, but for being approachable and deeply involved in the creative life of the area. She often teaches workshops or takes part in local art events, sharing her process and encouraging others to explore their own creativity.

2. Kayak at Lake Mauvaisterre

📍 Location: Lake Mauvaisterre, Jacksonville, NC 28540

Lake Mauvaisterre might not be the biggest body of water around, but it’s a favorite for people who want to spend a few quiet hours paddling through calm, tree-lined water. It’s not a tourist-packed scene. It’s a local kind of peaceful—where birds cut across the surface, the trees reflect just right in the afternoon light, and your phone doesn’t really matter for a while.

The lake itself is small enough to explore in a single trip, which makes it great for beginners or families who want a relaxed introduction to kayaking. More experienced paddlers enjoy it too, especially in the early morning when the mist still hangs low and the water feels like glass. You’ll probably see herons, turtles, and maybe even a curious fish or two breaking the surface.

Access is easy, with boat ramps and nearby parking that make getting in and out of the water simple. Bring your own kayak or check with local outfitters to see who’s renting in the area.

3. Attend the Blues & Brews Festival

📍 Location: Downtown Jacksonville, NC 28540

The Blues & Brews Festival is one of those events that brings the whole town together without trying too hard. It’s all about good music, cold drinks, and that easygoing vibe you only get when everyone’s just there to have a good time. Held in Jacksonville, this annual event draws locals and visitors alike who know how well blues and craft beer go together.

You’ll hear everything from classic blues guitar to more modern, soulful sounds. The bands aren’t just background noise—they take center stage, and the crowd actually listens. People show up early with chairs and blankets, find their spots, and settle in for the evening. It’s laid-back, but never dull.

And then there’s the beer. Local breweries bring their best pours, from hoppy IPAs to smooth stouts and everything in between. There’s usually food too—barbecue, burgers, and the kind of festival snacks that go perfectly with a plastic cup of something cold.

You don’t need to be a music expert or a beer snob to enjoy it. You just need to show up ready to kick back and let the night unfold.

4. Visit Lejeune Memorial Gardens

📍 Location: Montford Landing Rd, Jacksonville, NC 28541

Lejeune Memorial Gardens isn’t loud or flashy, but it doesn’t need to be. It’s a place that speaks quietly and powerfully, honoring service and sacrifice in a way that feels deeply personal. Located in Jacksonville, it’s one of the most meaningful stops in town—especially if you want to understand the community's connection to the military.

The gardens are home to several monuments, including the Beirut Memorial, the Vietnam Veterans Memorial, and the 9/11 Memorial Beam from the World Trade Center. Each one has its own story, its own weight. The Freedom Fountain nearby adds a touch of motion and reflection, both literally and emotionally.

Walking through the gardens, you don’t rush. You read the names. You take a breath. You think about what it means to serve and to be remembered. You also see families, veterans, and school groups moving through with the same quiet respect.

5. Tour the Karen Beasley Sea Turtle Rescue Center

📍 Location: 302 Tortuga Ln, Surf City, NC 28445 (near Topsail Island

The Karen Beasley Sea Turtle Rescue and Rehabilitation Center is one of those places that hits you with both heart and hope. Located a short drive from Jacksonville, it’s more than just a place to see sea turtles—it’s a working rescue center where every tank holds a story, and every volunteer is part of something bigger.

Turtles come here after being injured, stranded, or sick, and the goal is simple: heal them and get them back to the ocean. Visitors get to see this process up close. You’ll walk through the center, learn about the different species of sea turtles, and hear how the team cares for each one—from feeding and medicine to physical therapy and eventual release.

The vibe is warm and educational, not staged or showy. Staff and volunteers genuinely care about the animals and love answering questions. Kids walk away inspired, adults leave impressed, and everyone feels a little more connected to the ocean and the creatures in it.

6. Explore Lynwood Park Zoo

📍 Location: 1071 Wells Rd, Jacksonville, NC 28540

Lynwood Park Zoo isn’t some massive, corporate-run wildlife park. It’s smaller, more personal, and honestly, that’s what makes it special. Tucked just outside Jacksonville, it’s the kind of place where you can get close to the animals and actually learn their names and backstories from people who care for them every day.

The zoo is home to more than 80 species—everything from lemurs and reptiles to birds of prey and farm animals. It’s a mix of native and exotic wildlife, all cared for with a kind of passion that’s hard to miss. Kids love it because they can see animals up close, and the layout makes it easy to wander at your own pace without feeling overwhelmed.

It’s not polished or fancy, but that’s part of the charm. You can tell this place was built out of love for animals, not just as a business. The staff is friendly, full of stories, and always willing to answer curious questions or point out something cool that you might have missed.

7. Play at Zing Zumm Children's Museum

📍 Location: 625 New Bridge St, Jacksonville, NC 28540

Zing Zumm Children’s Museum in Jacksonville is one of those places where kids can run wild with curiosity—and no one’s telling them to keep their hands to themselves. It’s colorful, interactive, and packed with exhibits designed to get little minds thinking and little hands building, climbing, pretending, and creating.

Everything here is meant to be touched, explored, and enjoyed. There’s a kid-sized grocery store, a pirate ship, art corners, STEM exhibits, and more—all aimed at sparking imagination through play. One minute your child’s running a restaurant, the next they’re learning how pulleys work, and the whole time they’re having fun without realizing they’re also learning something.

The museum is clean, safe, and easy to navigate, with spaces designed for toddlers and older kids alike. Parents can relax a bit too, knowing their kids are fully engaged in something meaningful, not just staring at a screen. Staff are friendly, and there are often special events or themed activity days to keep things fresh.

8. Dine at The Kettle Diner

📍 Location: 300 Marine Blvd, Jacksonville, NC 28540

The Kettle Diner isn’t trying to reinvent the wheel—and that’s exactly why people love it. This classic diner in Jacksonville has been serving up comfort food and coffee refills for years, and it’s the kind of place that feels familiar the moment you walk in. Booths are cozy, the staff knows the regulars by name, and the menu reads like a greatest-hits list of American favorites.

Breakfast is a big deal here, with fluffy pancakes, omelets, and grits that hit just right. But you can’t go wrong no matter what time you show up. The burgers are solid, the daily specials are always worth a glance, and the desserts—especially the homemade pies—are reason enough to stay a little longer.

There’s nothing fancy about The Kettle, and that’s the charm. It’s a place where conversations linger, where families gather after ball games, and where travelers find a warm, reliable meal. The prices are fair, the portions are generous, and the vibe is easygoing from morning till night.

9. Bowl at Bowlarena Lanes

📍 Location: 433 Western Blvd, Jacksonville, NC 28546

Bowlarena Lanes is the kind of place that brings people together without making a big deal about it. Whether you’re in town for a visit or you’ve lived in Jacksonville your whole life, chances are you’ve spent at least one evening here knocking down pins, munching on nachos, and laughing way too hard when someone throws a gutter ball.

It’s classic bowling with all the little extras—arcade games, pool tables, and a snack bar that keeps the energy up when you’ve been at it for a few games. The lanes are well-kept, the music sets the mood, and the staff keeps things moving without rushing anyone.

Families love it because kids can play with bumpers and light balls. Friends come in for league nights or just to unwind after work. Even if you haven’t bowled in years, there’s something about the sound of a strike that never gets old.

10. Relax at Hammocks Beach State Park

📍 Location: 1572 Hammocks Beach Rd, Swansboro, NC 28584

Hammocks Beach State Park offers the kind of peace that sneaks up on you. Just a short drive from Jacksonville, it’s where people go when they want space, salt air, and silence that only the ocean can provide. Most folks take the ferry to Bear Island, the park’s crown jewel—a stretch of undeveloped shoreline where your footprints might be the only ones for miles.

Once you get there, it’s just dunes, water, and whatever you brought with you. No boardwalk, no noise, no buildings—just sand and sky. People come to swim, picnic, fish, paddle, or just sit still for a while. The beach is clean, and the lack of crowds makes it feel like your own secret spot.

Back on the mainland, the park has a visitor center with exhibits, trails through maritime forest, and launch areas for kayaks and canoes.

11. Fish at New River

📍 Location: New River, Jacksonville, NC 28540

For anyone who likes their peace served with a line in the water, fishing on the New River is about as good as it gets in Jacksonville. This river winds through the area with a quiet presence, offering up great spots for both beginners and seasoned anglers. Locals know it’s where you go when you want to clear your head and maybe bring home dinner too.

You’ll find people casting from docks, bridges, and kayaks—or just sitting along the banks with a cooler and good company. The river holds a mix of freshwater and saltwater species, including bass, flounder, catfish, and even the occasional red drum. It’s never too crowded, and there’s enough space to find your own rhythm.

If you’ve got a boat, there are several easy launch spots around town. If not, no worries—some of the best fishing happens right from shore. And if you don’t catch anything? Well, you still get a good view, a bit of breeze, and time away from everything else.

12. Shop at Jacksonville Mall

📍 Location: 375 Jacksonville Mall, Jacksonville, NC 28546

Jacksonville Mall is where you go when you need a little bit of everything under one roof. Whether you’re killing time on a rainy day, shopping for a last-minute outfit, or just in the mood to browse, it’s a comfortable, easygoing spot to spend a few hours.

You’ll find a solid mix of stores—national brands, department stores, and a few local gems tucked in between. It’s not overwhelming, which makes it perfect for a relaxed shopping trip. There’s clothing, shoes, accessories, and the usual mall staples, plus a food court where you can refuel with soft pretzels or grab something quick for the kids.

What makes it work isn’t that it’s flashy—it’s that it’s familiar. It’s where teens meet up after school, where families take a weekend stroll, and where holiday shopping feels a little less chaotic than in bigger cities. The layout is simple, it’s kept clean, and you can usually find what you’re looking for without making it a whole day event.

13. Attend Art Events at Council for the Arts

📍 Location: 826 New Bridge St, Jacksonville, NC 28540

The Council for the Arts in Jacksonville is where the local creative scene shows up and shows off. It’s more than just a gallery space—it’s a community hub where painters, musicians, photographers, and performers come together to share what they’ve been working on. Whether you're an artist yourself or just someone who loves to be around that kind of energy, this is the place to be.

The events here are casual, welcoming, and surprisingly diverse. One night might be an opening reception with wine and conversation, the next a hands-on workshop or a poetry reading. The crowd is usually a mix of longtime locals, curious newcomers, and artists who love talking about their process. No one’s trying to be fancy—it’s just about good work and good people.

The Council also hosts seasonal events, youth programs, and collaborative exhibits that often highlight what’s happening across the wider community. It’s a great way to get a feel for the city’s creative heartbeat without needing to know much going in.

14. Bike the Jacksonville Greenway Trails

📍 Location: Various access points throughout Jacksonville, NC

If you’ve got a bike and a little free time, the Jacksonville Greenway Trails are a solid way to see the city without dealing with traffic or noise. These trails stretch through neighborhoods, wooded areas, and open spaces, giving you a smooth ride and a different look at the town beyond the usual roads and parking lots.

The paths are paved, wide enough for both walkers and cyclists, and easy to follow. You’ll pass creeks, small bridges, and quiet corners of Jacksonville that feel almost hidden. Some sections are shaded and peaceful, others more open and sunny—it’s a good mix that keeps the ride interesting.

It’s a great option for all ages and skill levels. You don’t have to be a serious cyclist to enjoy it. People ride with kids, walk dogs, or just take it easy on a weekend afternoon. It’s a chance to get some fresh air, stretch your legs, and maybe discover a corner of town you didn’t know was there.

15. Visit Walton’s Distillery

📍 Location: 261 Ben Williams Rd, Jacksonville, NC 28540

Walton’s Distillery is where Southern tradition meets small-batch craftsmanship. Located just outside Jacksonville, this family-owned distillery welcomes visitors with open arms, good stories, and the smooth scent of corn mash in the air. It’s a working distillery, which means you get to see the whole process—from grain to glass—up close and personal.

Tours are laid-back and informative. You’ll walk through the still room, see the aging barrels, and learn how their moonshine, whiskey, and bourbon come together. And yes, there are tastings. Whether you’re into classic corn whiskey or flavored options like apple pie or peach, there’s something to sip on that might surprise you.

What makes Walton’s special isn’t just the spirits—it’s the atmosphere. The staff is friendly and full of charm, happy to chat about their craft and share the family history behind it all. It feels more like visiting someone’s home than a business.

16. Discover Onslow County Museum

📍 Location: 301 S Wilmington St, Richlands, NC 28574

The Onslow County Museum gives you a real sense of where Jacksonville came from—and why it matters. It’s not a huge place, but it’s packed with stories that explain the roots of the region, from its agricultural beginnings to its deep connection with the military. You’ll find artifacts, photos, and exhibits that are simple but thoughtfully put together, telling the story of how this coastal community grew and changed over time.

The main exhibits rotate, so there’s usually something new to check out—local art, historic tools, old uniforms, or pieces from families who’ve lived here for generations. There’s also a hands-on children’s area that keeps younger visitors engaged while the grown-ups take a slower walk through history.

The museum is welcoming, easy to explore, and staffed by people who genuinely care about the stories they’re sharing. It’s the kind of place you can visit in under an hour, but still walk away feeling like you learned something meaningful.

17. Enjoy Performances at Jacksonville Performing Arts Center

📍 Location: 100 Innovation Way, Jacksonville, NC 28546

The Jacksonville Performing Arts Center brings a creative pulse to the city that’s hard to miss. It’s where you go when you want to see something live, something real—music, theater, dance, maybe even a student showcase or touring act. The space is modern, comfortable, and built to put the spotlight where it belongs: on the stage.

The lineup here is a mix. One weekend might feature a local high school musical, the next a jazz quartet or guest speaker. And because the center works closely with schools and community groups, there’s a real sense that what’s happening on stage reflects the people who live here.

Seats are good no matter where you are, and the acoustics make even a solo piano feel full. It's not a big, impersonal venue—you’re close enough to see expressions, hear every note, and feel like part of the performance, not just a spectator.

18. Watch the Sunset at Wilson Bay Park

📍 Location: 5 Courthouse Bay, Jacksonville, NC 28540

Wilson Bay Park is one of those quiet spots that sneaks up on you. It’s not packed with things to do, and that’s the whole point. People come here to breathe a little deeper, maybe bring dinner to-go, and catch a view that turns ordinary evenings into something kind of beautiful.

The park sits right on the water, with benches and grassy areas facing the bay. As the sun drops low, the sky reflects off the surface and paints everything in soft gold and orange. It’s the kind of view that makes people pause mid-sentence, the kind you take a photo of even if you’ve seen it a hundred times before.

There’s a walking path, a small fishing pier, and plenty of open space to just stretch out or sit quietly. Locals show up with folding chairs and friends. Couples bring coffee. Families bring kids and kites.

If you’re in Jacksonville, North Carolina and want to end the day with something simple but memorable, watching the sunset at Wilson Bay Park is an easy yes. No schedule, no ticket—just nature doing its thing, and you being smart enough to notice.

19. Explore Local Boutiques Downtown

📍 Location: Downtown Jacksonville, NC 28540

Downtown Jacksonville has a rhythm that’s a little slower, a little warmer, and definitely worth walking through. Tucked between coffee shops and murals, you’ll find small boutiques that reflect the town’s personality better than any chain store ever could. These shops are owned by locals who actually pick out what’s on the shelves—and it shows.

You might stumble into a shop selling hand-poured candles or soft graphic tees that rep North Carolina pride. Maybe it’s vintage finds, handmade jewelry, quirky gifts, or home décor that somehow feels like it already belongs in your living room. Each spot has its own style, and that’s what keeps the experience fresh.

The people behind the counters often strike up conversations, and you get the sense they’re not just selling—you’re sharing a moment with someone who loves what they do. That kind of shopping feels different. More personal. More fun.

If you're the kind of traveler who looks for things you won’t find anywhere else, exploring the boutiques downtown is one of the most relaxed and rewarding things to do in Jacksonville, North Carolina. Take your time, follow your curiosity, and you’ll probably leave with something better than just a souvenir.

20. Sample Brews at Local Breweries

📍 Location: Various locations across Jacksonville, NC

Jacksonville may be known for its military roots, but its craft beer game is quickly earning its own spotlight. Spend an afternoon brewery-hopping and you’ll find friendly taprooms serving up inventive pours that celebrate the local vibe.

Places like The Mash House or Salty Turtle Beer Company (a short drive over in Surf City) often feature rotating taps with everything from fruity summer ales to barrel-aged specialties. Many breweries also offer food trucks, live music, and outdoor patios perfect for chilling out with friends.

21. Climb at The Climbing Place

📍 Location: 436 W Russell St, Fayetteville, NC 28301 (about 1 hour from Jacksonville)

Ready for a hands-on challenge? Plan a visit to The Climbing Place, just about an hour from Jacksonville in Fayetteville.

You’ll find towering rope climbs, bouldering walls, and beginner areas where you can get a feel for the techniques without feeling intimidated. The staff here are friendly and eager to help first-timers learn the ropes (literally), making it a great outing for families, friend groups, or adventurous solo travelers.

It's an awesome way to mix up your beach-and-barbecue trip with something active and memorable. Plus, nothing beats the feeling of hitting the top of a wall you thought you couldn’t climb.

Conclusion

Jacksonville, NC, isn’t the kind of place that tries to impress you with flash. It wins you over with heart. It’s a city shaped by service, strengthened by community, and softened by nature.

You’ll find plenty to do here: outdoor adventures, rich history, family-friendly fun, but more importantly, you’ll find a city that still knows how to honor its past while building a bright, welcoming future.

So pack your curiosity. Bring your appetite. Keep your plans loose enough to leave room for the surprises that make travel memorable. Jacksonville might seem quiet at first glance, but if you give it a chance, it’ll leave a lasting mark.

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FAQ

1. What is Jacksonville, NC, known for?

Jacksonville is best known as the home of Marine Corps Base Camp Lejeune and for its deep military heritage, but it's also a growing hub for outdoor recreation and local culture.

2. Is Jacksonville, NC, worth visiting?

Definitely. Beyond its military roots, Jacksonville offers riverfront parks, kayaking, local breweries, art galleries, historic memorials, and a friendly, welcoming community vibe.

3. What is the best time to visit Jacksonville, NC?

Spring (March–May) and fall (September–November) offer the best weather—warm days, cooler evenings, and fewer crowds. Summer is great for beach and water activities, but expect higher humidity.

4. What’s the weather like in Jacksonville, NC?

Jacksonville has a humid subtropical climate. Summers are hot and humid, perfect for beach days. Winters are mild, with temperatures rarely dropping below freezing.

5. How far is Jacksonville, NC, from the beach?

Jacksonville is about a 30–40 minute drive from several beautiful beaches, including Topsail Island and Hammocks Beach State Park.

6. Is Jacksonville, NC, family-friendly?

Absolutely. With parks, museums, a children's museum, zoos, river activities, and family-friendly events year-round, Jacksonville is a fantastic destination for travelers with kids.