Cher Resort

On Thailand’s Gulf coast between Cha-am and Hua Hin, this boutique beach resort sits steps from Cha-Am Beach South and about a 15-minute drive to Cha-am Beach. Family-friendly and beachfront, Cher Resort is roughly 12 km from Hua Hin Airport and within easy reach of local attractions like Mrigadayavan Palace and the Cha-am night market.

Designed under a Modern Nature concept, three cascading white-grey buildings line the shoreline so sea views aren’t blocked. Interiors mix artful, nature-inspired furnishings with clean, monotone finishes. The 36 individually decorated rooms feature minibars, DVD players and LCD TVs, plus private bathrooms with separate tubs and rainfall showerheads, slippers and bathrobes, desks and in-room safes. The pool area is a nightly landmark with color-changing lighting, and the signature restaurant 'Into the Sea' actually juts out over the water.

Private beach, indoor and outdoor pools, a poolside bar and spa offerings (massage, solarium) set the pace for laid-back coastal stays—wake up to sea-breeze mornings. There’s a gym/fitness center, library and kids’ playroom, free self-parking, babysitting services and banquet space for events. Shuttle and airport transfer services are available for a surcharge.

A business center and banquet/meeting facilities are on site, with complimentary Wi‑Fi throughout the property. Practical extras include laundry/dry cleaning, complimentary lobby newspapers and airport shuttle service (surcharge).

Two on-site restaurants and two bars/lounges serve poolside drinks and coastal dining. 'Into the Sea' is the standout — a sea‑protruding restaurant ideal for sunset views. 24-hour room service is available, and an English breakfast is offered daily for a fee.