Cher Resort  

On Cha-am’s shoreline between Cha-am and Hua Hin, a short drive from Cha-am Beach and within easy reach of Hua Hin’s night market. A boutique beach hotel with family-friendly services and a private-beach vibe.

A contemporary boutique property that blends Art Deco with a 'Modern Nature' design across three cascading, sea-facing buildings so views aren’t blocked. Rooms are individually styled and come with minibars, DVD/LCD TVs, tea/coffee makers and private baths with separate tubs and rainfall showers; the pool area features a color-changing light landmark and the restaurant 'Into the Sea' literally juts over the water.

Private beach plus indoor and outdoor pools and a poolside bar. Fitness center, massage room and solarium, library, complimentary Wi‑Fi, free self-parking, laundry/dry-cleaning, concierge and shuttle/transfer services (surcharge). Family-friendly extras include babysitting and a kids' playroom.

Business center, banquet hall and meeting-ready spaces, with complimentary Wi‑Fi and lobby newspapers.

Two on-site restaurants including 'Into the Sea' over the water, plus a poolside bar and two bars/lounges. English breakfast is available for a fee from 7:00–10:30 AM and 24-hour room service is offered.