Hotel Rosso 23

In the shadow of Santa Maria Novella, a 4-star base in central Florence just steps from the Historic Centre. Piazza Santa Maria Novella is outside the door, the Duomo, Uffizi and Via de' Tornabuoni are all within a short stroll; Florence Airport (Peretola) is about 7 km away. Pet-friendly and ideal for exploring the city on foot.

Recently refurbished and compact — around 40–42 rooms — with a modern, city-chic vibe. Rooms feature minibars, air conditioning, satellite TV, desks, private showers, hairdryers and slippers; some rooms offer a breathtaking view over Piazza Santa Maria Novella. Accessible via elevator and staffed by multilingual front-desk service.

Complimentary wireless internet across the property, a 24-hour front desk, luggage storage and tour/ticket assistance. On-site bar/lounge and snack bar/deli keep things easy. Valet and self-parking available for a charge. Wake up to piazza-side mornings and quick access to Florence’s museums and shopping.

24-hour reception with multilingual staff, luggage storage and reliable complimentary Wi‑Fi to keep you connected while you work on the go.

Start with a complimentary continental breakfast served daily (07:00–10:30). There’s an on-site restaurant serving local Tuscan flavors, a bar for evening drinks, and room service for late arrivals.