W Florence  

Sitting at the gateway to Florence’s historic center on Piazza dell'Unità d’Italia, this stylish new hotel drops you into the city’s art and architecture. Walk to the Medici Chapels, Santa Maria Novella Basilica and the Baptistery of San Giovanni. Pet-friendly and an easy base for sightseeing on foot.

The property offers 119 guest rooms and standout suites that blend modern design with artful, Renaissance-inspired touches. Rooms feature contemporary tech and curated décor; amenities vary by room category. The overall vibe is contemporary, playful, and art-forward.

On-site restaurant and bar, a gym, tour desk to book city excursions, plus parking and transfer options. Free Wi‑Fi across the property, laundry and dry cleaning, safe-deposit boxes, concierge services, and accessibility features like elevators. Wake up to city-view mornings and step straight into Florence.

Free Wi‑Fi throughout to stay connected while you work or plan your days. Concierge and tour desk can assist with logistics and group transport arrangements.

An on-site restaurant and bar serve meals and drinks so you can dine without leaving the hotel. Expect menus that lean on local ingredients and Italian flavors.