Ham Yard Hotel, Firmdale Hotels  

In the heart of central London, steps from Piccadilly and Regent Street. A luxury, family-friendly stay within easy walking distance of Piccadilly Circus, Leicester Square, the Apollo Theatre and the Trocadero.

Ninety-one individually decorated guestrooms mix boutique style with practical comforts. Rooms feature minibars, flat-screen TVs with satellite channels, desks and safes, while private bathrooms come with designer toiletries; some rooms include bathrobes and slippers. Playful public spaces include a library and an on-site bowling club for a memorable city stay.

Pamper yourself at the spa offering massages and facials, unwind in the sauna or work out in the fitness center. On-site extras include a restaurant, bar/lounge, 24-hour room service, concierge, babysitting (surcharge), parking and laundry/dry-cleaning. Complimentary wired and wireless internet and newspapers in the lobby keep you connected—wake up to the buzz of central London.

Complimentary wired and wireless internet throughout the property. Concierge services, private check-in/out and a safe-deposit box streamline business travel. Tour desk and transfer assistance are available on request.

An on-site restaurant and lively bar/lounge serve guests, with 24-hour room service for late nights. Cooked-to-order breakfasts are available weekdays from 7:00–11:00 and weekends from 8:00–11:00 (fee applies); minibars in rooms offer quick bites and drinks.