New Road Hotel

In Whitechapel, East London — a lively, gritty-boutique pocket a short walk from Brick Lane and the Tower of London. The hotel sits moments from Shoreditch and the City, and is about 45 minutes from Heathrow by direct rail, making it a smart choice for city breaks and family-friendly stays.

Set in a former textile factory, the hotel pairs exposed brick and large windows with modern design. Rooms range from compact ‘pocket’ units to warehouse and loft sizes, with Hypnos beds, rainfall showers and 49" flat-screen TVs. Some lofts have terraces and one even features a hot tub. Rooms are air-conditioned and include desks, safes and complimentary toiletries.

Social and work-ready spaces include a games room, co-working areas and a yoga/fitness terrace. The hotel also offers an on-site bar, cafe and restaurant, a 24/7 front desk, concierge, daily housekeeping, luggage storage and complimentary high-speed WiFi. Family-friendly services and an arcade/game room add extra fun for kids.

On-site business centre with meeting and banquet facilities, two meeting rooms and around 431 sq ft of conference space. Additional services include fax/photocopying, dry cleaning/laundry, express check-out and reliable high-speed internet throughout the property.

Dine at the on-site chophouse serving British cuisine, enjoy drinks at the bar or grab a snack in the cafe. Cooked-to-order breakfasts are served on weekdays (typically 6:30–10:00 for a fee), and the hotel’s dining leans into local London flavors.