The Bard  

In the buzz of Fitzrovia and London City Centre, minutes from University College London and the British Museum. A short stroll takes you to Leicester Square and Oxford Street, putting theaters, shops and nightlife on your doorstep.

Bright, modern serviced apartments and aparthotel rooms with glass-fronted entrances and large windows. Units feature fully equipped kitchens (full-size fridge/freezer and oven), dining areas, 40-inch TVs and individually styled décor. The smoke-free property is family-friendly with complimentary cribs available.

Complimentary Wi‑Fi across the property, concierge services and on-request housekeeping. Self-catering kitchens and dining areas, plus a lively Fitzrovia street vibe—wake up to natural light pouring through big windows.

Dedicated workspaces and desks in apartments, plus complimentary wireless internet and concierge support for business needs.

Cook in with the full kitchen or step out for nearby flavors like authentic Middle Eastern dishes at Shoop Soup. The West End and Soho are minutes away for bars, theaters and late-night eats.