ICON Embassy

On Serrano Street in Madrid’s elegant Salamanca district, steps from the Golden Mile and El Corte Inglés. Minutes from Paseo de la Castellana, Plaza de Colón and top museums, this boutique hotel sits in a prime shopping and embassy-lined neighborhood. Pet-friendly and perfect for a stylish city stay.

Housed in a refurbished 19th-century building with a six-story annex, the vibe is classic-meets-modern boutique. Rooms are air-conditioned and smartly equipped with minibars, Smart TVs, laptop safes, rainfall showers and designer toiletries—some with terrace views. Lobby, bar and café areas keep the energy relaxed and polished.

On-site highlights include a restaurant, bar and café, plus a terrace for people-watching on Serrano. Complimentary wireless internet runs throughout the hotel, and concierge and 24-hour reception services handle tickets, tours and transfers. Wedding services, a banquet hall, dry cleaning and discounted access to a nearby fitness facility add convenience.

A conference center and meeting rooms serve business travelers and events. Business center services and reliable wireless high-speed internet keep work moving.

Dine at the hotel restaurant, Flora Fina, or grab a drink in the bar/lounge. A weekday and weekend complimentary buffet breakfast gets the day started (weekdays 7:30–10:30, weekends 7:30–11:00), and limited room service is available. Expect local Madrid flavors and a strong cup of coffee to kick off city exploration.