Hotel28 Myeongdong  

In the heart of Myeongdong, Seoul — a boutique base for shopping and street food. Steps from Myeongdong Art Theatre and within easy walking distance of City Hall, Namdaemun Market and Deoksugung Palace.

A cinematic theme runs through the hotel with film-inspired artwork on every floor and an industrial-chic vibe. Rooms are compact but clever, with a seating area, desk, flat-screen TV, free minibar and an in-room espresso machine. Bathrooms feature freestanding tubs, electronic bidets, bathrobes and slippers. Expect a gallery, library and a lively 24-hour reception desk.

On-site restaurant and bar, fitness centre/gym, gallery and a library add personality. Tour assistance and concierge services make exploring easy. Parking is available and rooms come stocked with minibar items and espresso — wake up to Myeongdong’s buzz.

Free Wi-Fi throughout the property, concierge and a tour desk to help with logistics. Practical services include parking, laundry/dry cleaning and safe-deposit boxes.

An on-site restaurant serves local flavors and there’s a bar for after-dark drinks. Rooms also include a complimentary minibar selection and an espresso machine for quick caffeine fixes.