Best Western George Hotel  

In the heart of Swaffham's market square, steps from the Church of St Peter & St Paul and the town's bustling market. A 16th‑century coaching inn turned hotel with over three centuries of welcomes. Swaffham Museum and The Green Britain Centre are close by, and Sandringham is an easy drive away — pet-friendly and perfectly placed for exploring England's East.

Period charm meets simple modern comfort across 28 guestrooms. Rooms feature flat‑screen TVs, tea/coffee makers, en‑suite showers, complimentary toiletries and hair dryers, with irons/ironing boards available on request. Expect a cosy lounge, traditional English touches and the constant buzz of market‑day life right outside.

Complimentary Wi‑Fi throughout and free on‑site self parking. On‑site restaurant and bar with afternoon tea service in the lounge. 24‑hour front desk, room service, laundry and dry‑cleaning, safe‑deposit box, wedding services and a pet‑friendly policy. Wake up to market chatter and stroll straight into town.

Three meeting rooms for events and gatherings. Complimentary wireless internet and a 24‑hour front desk make short work of business needs.

Enjoy lunch or dinner in the on‑site Green Room restaurant and relax with afternoon tea in the lounge. The bar serves drinks and light bites. Several local pubs and eateries — including Indian Summer, The Station Bar and The Kings Arms Coaching Inn — are just a short walk away.