Sina Astor

On Viareggio’s elegant promenade, steps from the sandy seafront and Passeggiata di Viareggio. A short walk to the city center and Ponente Pine Forest, about 20 km from Pisa Airport and close to Lucca and the Cinque Terre—perfect for beach breaks, family trips, and pet-friendly stays.

Recently restored with a young, modern look, rooms are contemporary and many offer balconies or terraces with sea views. Sleep on pillowtop beds with Frette Italian sheets, unwind at the rooftop solarium, and expect clean-lined décor, minibars and flat-screen TVs. The hotel pairs seaside style with practical touches like EV-charging garage access and electric-bike rental.

Sina Astor packs a wellness punch: full spa with massages and beauty treatments, sauna, steam room, fitness center and an indoor heated pool. Private beach access and the ability to reserve sunbeds at the partnered beach club keeps days by the sea easy. Additional perks include a rooftop solarium, 24-hour front desk, concierge, laundry services and on-site parking.

Business center and flexible meeting rooms with event facilities. Complimentary wireless internet throughout public areas and guest rooms supports work on the go—fast connections for meetings and presentations.

Home to La Conchiglia, known for fresh ingredients and skillful preparation, plus a bar and a snack cafe/deli. Dine on the restaurant’s panoramic terrace overlooking the sea and fuel up each morning with a complimentary cooked-to-order breakfast served daily.