New Boolim  

In Dongdaemun, Seoul — minutes from Gyeongdong Market and a short walk to Dongdaemun Market. Also close to the Seoul Yangnyeongsi Herb Medicine Museum and Cheonggyecheon Museum, so you’re in the thick of the city’s market and culture scene.

Fifty-four air-conditioned rooms outfitted with refrigerators and flat-screen TVs. Private bathrooms come with complimentary toiletries and hair dryers. Rooms aim for a comfortable, pared-back vibe with daily housekeeping and complimentary bottled water.

24-hour front desk with multilingual staff, elevator access, and free valet parking. Complimentary wireless internet keeps you connected. Easy base for market mornings and late-night shopping runs.

Complimentary wireless Internet access for checking email and quick work tasks.

On-site coffee shop/café for morning caffeine and light bites. Perfect for a quick brew before heading out to the nearby markets.